Elizabeth I 2 free essay sample

Elizabeth I A ; Marlowe # 8217 ; s Faustus # 8211 ; Pragmatism And Lasting Accomplishment Vs. Impetousity And Fleeting Essay, Research Paper Henryk Jaronowski English 9H, 7 Mrs. Ritter Winter 1998 Elizabeth I A ; Marlowe # 8217 ; s Faustus # 8211 ; Pragmatism and Lasting Accomplishment vs. Impetousity and Fleeting Aggrandizement Goethe # 8217 ; s Faust. Milton # 8217 ; s Paradise Lost. Shakespeare # 8217 ; s Macbeth. All celebrated plants which were foreshadowed by a drama called The Tragical History of the Life and Death of Doctor Faustus, a drama so great as to do Goethe say # 8220 ; How greatly is it planned! # 8221 ; ( Knoll 72 ) . Doctor Faustus was written by Christopher Marlowe, a poet whose celebrity among his coevalss is 2nd merely to Shakespeare # 8217 ; s ( Farnham 1 ) . Marlowe lived in an England ruled by Elizabeth I, a great patronne of the humanistic disciplines every bit good as a matter-of-fact swayer whose chief usage for power was the improvement of the land and the general populace. In this celebrated drama, which many consider to be Marlowe # 8217 ; s coronating accomplishment, the bookman Faustus, blinded with the lecherousness for power and cognition, marks a diabolic treaty in which he trades his ageless psyche for 24 old ages of his fondest wants ( Farnham 6-7 ) . Faustus so goes on to blow what small power was given him on increasing his celebrity ( Frye 57 ) . In blunt contrast to Elizabeth I # 8217 ; s matter-of-fact usage for power, Marlowe # 8217 ; s Faustus, blinded by a awful lecherousness for power, squandered what small dirty power was allotted him by Lucifer, carry throughing nil of any existent permanent value and functioning no cause salvage his ain fugitive aggrandisement. Elizabeth I was arguably one of the most effectual swayers England of all time had ; a # 8220 ; royal rational # 8221 ; , Elizabeth # 8217 ; s chief involvement in mind, was its power to act upon people and events. She was a matter-of-fact queen who loved to chew over over her options ( Kendall 1-2 ) . For illustration, Elizabeth sympathized with her Catholic cousin, Mary Stuart Queen of Scots, both as a queen and as a adult female but, when a Catholic secret plan against Elizabeth # 8217 ; s life failed, she overcame her personal feelings sing Mary. This allowed her leting her to do a difficul tchoice # 8212 ; the pick to hold Mary executed on February 8, 1587. She did this to take the Catholic menace for the good of the state ( Johnson 39-41 ) . She neer married and used her girlhood as a tool of statesmanship, playing her suers, both Catholic and Protestant, against each other ( Slavin ) . # 8220 ; Moved by male beauty, she neer succumbed to it, and could convey herself to d irect her loved Essex to the block # 8221 ; ( Smith nine ) . One of the great talkers of her clip, her addresss could motivate the populace, wheedle Parliament into making what she them to make, and smooth over many delicate diplomatic state of affairss ( Green 30 ) . Her pragmatism and endowment helped do England a great cultural centre and a force with which to be reckoned. She was a great patronne of the humanistic disciplines every bit good as making many things, merely some of which are the undermentioned: doing the Church of England England # 8217 ; s chief church, avoiding war with Roman Catholic states, driving back the Spanish Armada, set uping England as # 8220 ; Queen of the Seas # 8221 ; through her defeating Spain, and assisting the economic system of England to thrive ( Slavin ) . Literature and the humanistic disciplines flourished ; Marlowe, Shakespeare, and Spenser wrote Doctor Faustus, Julius Caesar, and The Fairy Queene, severally. The dominance of the matter- of-fact Elizabeth I to the English throne in 1558 at the stamp age of 24 marked the beginning of a new # 8220 ; aureate age # 8221 ; for England ( Slavin ) . In blunt contrast to Elizabeth # 8217 ; s pragmatism and achievement, Faustus was an rational whose impetuousness and lecherousness for personal celebrity finally destroyed him. He becomes disillusioned with normal scholarly chases and, believing that # 8220 ; A sound prestidigitator is a demi-god # 8221 ; , declares # 8220 ; Here tyre, my encephalons, to acquire a divinity! # 8221 ; ( Marlowe 9 ) . The chief organic structure of readying that Faustus makes before raising Mephistopheles consists simply of woolgathering about what he will make with diabolic power. Faustus hopes to utilize his powers to do liquors bring for him gold from India, pearls from the oceans, and # 8220 ; pleasant fruits and princely delicates # 8221 ; ( Marlowe, Doctor 9 ) from the New World. He daydreams about holding the liquors wall Germany with brass, holding the liquors take the signiory of Emden, and holding the liquors drive the Prince of Parma from Germany ( Marlowe, Doctor 9 ) . All of these e arly purposes, nevertheless grandiose, are still simply for Faustus # 8217 ; s aggrandisement ( Sewall 63-64 ) . This hastiness is # 8220 ; feature of Faustus, who far excessively briefly considers and rejects his achievements in all major subdivisions of larning # 8211 ; he rejects a basic regulation of thaumaturgy, black or white. He resolves to raise at one time, and therefore makes impossible the purification, the ritual readyings, recommended by charming handbooks† ( Traister 80 ) . He is blinded with lecherousness for diabolic power, stating â€Å"How am I glutted with amour propre of this! † in scene one ( Marlowe 10 ) . After a short lesson in simple thaumaturgy from his friends Valdes and Cornelius, Faustus attempts to name up Mephistopheles by declaiming a enchantment in which he renounces his religion in the Christian Trinity and â€Å"turns to the infernal three of Lucifer, Beelzebub, and Demogorgon† ( Marlowe 18 ) . Mephistopheles appears, and when asked by Faustus if his â€Å"conjuring speeches† summoned him, he says that it was non the raising enchantment in of itself that brought him, but instead that the enchantment had brought him because of something it happened to include: viz. , his â€Å"rack [ ing ] the name of God, Abjur [ ing ] the Bibles and his Jesus Christ† ( Marlowe 20 ) . Mephistopheles goes on to state that he seeks Faustus†™s psyche, that Faustus is â€Å"in danger to be damn’d† , and that a show of Faustus’s preparedness to give up his psyche to the Devil brought him to Faustus of his ain free will ( Marlowe 20 ) . Faustus so rushes into the judicious act of selling his psyche to the Devil for 24 old ages of Mephistopheles’ service ( Marlowe 30 ) . He is even eager to sell his psyche, stating â€Å"Had I as many psyches as at that place be stars, I’d give them all for Mephistopheles† ( Marlowe 22 ) . Faustus follows obscure feelings of dissatisfaction to sell his immortal psyche to the Devil for 24 old ages of service from Mephistopheles. Faustus’s hotheaded actions lead to his ruin and warrant that his life after taking up raising has small achievement of any digesting value. Faustus # 8217 ; s unforesightful pick to give up all that he accomplished as a bookman to sell his psyche to the Satan ensured that his name would travel down through the ages, non as a great bookman, but as a cut-up and a weak adult male # 8212 ; an illustration of what determinations one should non do. His life was, before his breach from the honest scientific disciplines, bright and full of promise. He was the pride of Wittenberg, for he was # 8220 ; grac # 8217 ; vitamin D with physician # 8217 ; s name # 8221 ; , his # 8220 ; measures [ were ] hung up as memorials # 8221 ; , and he cured a # 8220 ; thousand desperate maladies # 8221 ; ( Marlowe 5 ) . Faustus # 8217 ; s place after subscribing the treaty is non far from that of a roving entertainer # 8211 ; he goes from tribunal to tribunal, seting on shows and drawing buffooneries. Faustus entertains the emperor he had hoped to command, and # 8220 ; finds himself pensioned off at the decision of the eventide # 821 7 ; s show. # 8221 ; ( Frye 57 ) The liquors which he had hoped would convey him wealths merely conveying out-of-season grapes to fulfill the pregnant Duchess of Vanholt # 8217 ; s cravings. # 8220 ; Faustus accepts the backing of those whom he one time wished to patronize. # 8221 ; ( Frye 57 ) . If non for Faustus # 8217 ; s impractical and unforesightful determination to sell his psyche, he might hold gone down in history as a great bookman and doctor instead than a adult male who was tricked into giving up illustriousness for junior-grade charming fast ones and fugitive celebrity. When looking at the drama The Tragical History of the Life and Death of Doctor Faustus, one can non assist but inquire what comparings, contrasts, or fables Marlowe wished to leave upon person reading his drama. Possibly he wished to demo a contrast between the impetuousness and fugitive captivation of the Faustus of his drama and the pragmatism and permanent celebrity of the swayer of his state. Possibly he wished to do the reader walk off with a moral # 8211 ; # 8221 ; # 8216 ; Tis better to be an Elizabeth than a Faustus. # 8221 ; Plants Cited Farnham, Willard erectile dysfunction. Twentieth Century Interpretations of Doctor Faustus. Englewood Cliffs, NJ: Prentice-Hall, 1969. Frye, Roland M. # 8220 ; Marlowe # 8217 ; s Doctor Faustus: The Repudiation of Humanity. # 8221 ; In Twentieth Century Interpretations of Doctor Faustus. Ed. Willard Farnham. Englewood Cliffs, NJ: Prentice-Hall, 1969. Green, Robert. Queen Elizabeth I. New York: Franklin Watts, 1997. Johnson, Paul. Elizabeth I ; a life. New York: Holt, Rinehart and Winston, 1974. Kendall, Allen. Elizabeth I. New York: St. Martin # 8217 ; s Press, 1977. Knoll, Robert E. Christopher Marlowe. New York: Twayne Publishers, 1963. Marlowe, Christopher. Doctor Faustus. London: Meuthen and Co. Ltd. , 1972. Sewall, Richard B. # 8220 ; The Vision of Tragedy in Doctor Faustus. # 8221 ; In Twentieth Century Interpretations of Doctor Faustus. Ed. Willard Farnham. Englewood Cliffs, NJ: Prentice-Hall, 1969. Slavin, Arthur J. # 8220 ; Elizabeth I. # 8221 ; World Book 96 Multimedia Encyclopedia, CD-ROM. Smith, Lacey Baldwin. Elizabeth Tudor: Portrayal of a Queen. Boston: Little, Brown, and Company, 1975. Traister, Barbara Howard. # 8220 ; Doctor Faustus: Maestro of Self-Delusion. # 8221 ; In Christopher Marlowe # 8217 ; s Doctor Faustus. Ed. Howard Bloom. New York: Chelsea House, 1988.

John Snow (The Father of Epidemiology)

Introduction John Snow was a medical practitioner of English descent. He was instrumental in the acceptance of anaesthesia in the medical field. Snow is also hailed for his extensive study and contribution in the field of medical hygiene. However, he is best known for his work in relation to epidemiology. Snow carried out extensive research on the transmission and control of cholera. Due to his efforts, he is rightfully referred to as the father of epidemiology.Advertising We will write a custom essay sample on John Snow (The Father of Epidemiology) specifically for you for only $16.05 $11/page Learn More Discussion Whenever there is a sudden occurrence of a disease in a locality, it is expected that medical experts will visit the area to probe on its causes and on possible remedies (Rothman, 2012, p.34). But in the recent past, diseases were seen as a form of punishment from God or as resulting from invincible forces that were unknown to mankind. John S now was very instrumental in changing all that. In 1854, the Soho area of London was struck by an eruption of cholera. Snow hypothesised that the disease emanated from water that came into contact with raw sewage (Rothman, 2012, p.44). Back in the day, piped water was not available in homes. People got water from central points that were strategically positioned in the neighbourhood. In the day, people maintained that cholera resulted from invisible gases known as miasma. John Snow did not subject to this school of thought. Snow drew a map indicating the location of all water pumps and the dwelling points of all the locals who were affected by the pandemic (Rothman, 2012, p.67). In the end, Snow successfully showed that all the people who were affected consumed water from a specific pump in the neighbourhood. Snow forwarded his findings to the local authorities. They gave credence to snow’s theory. Consequently, the authorities disabled the central pump and the pandemic cease d. Scientists constantly disagree on various issues. They evaluate nature by conducting scientific experiments. Scientists change their perception of nature whenever they formulate a new set of ideas on a particular area of concern (Merrill, 2010, p.88). After Snow’s research, scientists changed their understanding of cholera. Snow’s research undertakings in relation to cholera are still relevant in the contemporary field of medicine. From his works, it is evident that the first step in fighting a disease of cholera’s nature is to establish how the disease is spread from one person to another. This is followed by the execution of preventive measures. Snow opined that the causative agent of cholera was microscopic, cell-like and capable of multiplying (Merrill, 2010, p.97).Advertising Looking for essay on biography? Let's see if we can help you! Get your first paper with 15% OFF Learn More Unlike his colleagues in the medical field, Snow directed hi s energy into determining how the disease was communicated from one individual to another. Snow focused his attention on the social factors that favoured the communication of cholera. The factors were: unavailability of soap and clean water, lack of light to detect contamination, lack of knowledge on hygienic practices and human activities in mines that forced men to dispose their faecal wastes inappropriately (Merrill, 2010, p.112). Conclusion Snow is remembered for having studied fields that were dear to human race. He majored on the formulation of a safe and reliable surgical anaesthesia and put immeasurable effort into forestalling cholera. From his studies, it is clear that a disease cannot be treated without a clear understanding of how it is transmitted. Snow’s work has largely influenced the modern field of epidemiology. Researchers draw inspiration from his determination and regard for science. Snow’s research continues to inspire modern epidemiologists in the ir work. In the recent past, many communicable diseases have been effectively cured through research. References Merrill, R. (2010). Introduction to Epidemiology. London: Jones Bartlett. Rothman, K. (2012). Epidemiology: An Introduction. London: Oxford University Press. This essay on John Snow (The Father of Epidemiology) was written and submitted by user Annabelle Noble to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Cite a Website in Harvard Referencing

How to Cite a Website in Harvard Referencing How to Cite a Website in Harvard Referencing With so much information now available online, you may need to cite a website in a piece of academic writing at some point. But since most referencing systems focus on books and journals, knowing how this works can be tricky. Thus, to help out, we’ve prepared this quick guide to citing a website using Harvard referencing. In-Text Citations (Named Author) To cite a website in Harvard referencing, you will need to give the author’s surname and a year of publication. For instance: Rousseau converted to Catholicism in 1728 (Bertram, 2010). If you have already named the author in the main text, though, you don’t need to duplicate this information in the citation. Instead, you can just give a year of publication in brackets after the author’s name. In addition, since websites don’t have page numbers, you will not usually need to give a pinpoint citation when quoting an online source. However, for long or complicated texts, you could include a paragraph or section number (use â€Å"para.† to signal a paragraph number or the â€Å" §Ã¢â‚¬ Ã‚  symbol to denote a section). So to cite a website like this, we would write: According to Bertram (2010,  § 2.1), Rousseau thought morality had been displaced by â€Å"the impulse to dominate, oppress and exploit.† Make sure to check your style guide for information on citing sources with no page numbers, though, as different places will have different rules. In-Text Citations (No Named Author/Date of Publication) To cite a website that does not name its author, the best approach is usually to reference an organizational author instead. This will be the company or organization that runs the website: Tax avoidance often involves using contrived transactions that serve no purpose other than exploiting legal loopholes (HMRC, 2016). If no date of publication is available, you can use â€Å"n.d.† in its place: Moths are â€Å"an essential part of food chains† (RSPB, n.d.). It can be hard to spot the author and publication date for websites, though, so make sure to check carefully before omitting this information from citations. How to Cite a Website in the Reference List As with any source in your work, you should add all cited websites to a reference list at the end of your document. The information you need here is: Author Surname, Initial(s). (Year or Publication/Last Update) Title of Web Page [Online]. Available at: URL [Accessed date]. In practice, then, the reference list entry for a website would look like this: Bertram, C. (2010) Jean Jacques Rousseau [Online]. Available at: plato.stanford.edu/entries/rousseau/ [Accessed 24 October 2016]. Of course, if a webpage is missing a named author or date of publication, this should also be indicated in the reference list: RSPB (n.d.) Grow Food for Moths [Online]. Available at: https://ww2.rspb.org.uk/makeahomeforwildlife/givenatureahomeinyourgarden/gardenactivities/growfoodformoths/ [Accessed 19 September 2016]. A Quick Note on Harvard Referencing Although Harvard referencing is a common citation style, it is not a single unified system. As such, the rules your school uses may differ, so you should always check your style guide if you are not sure how to cite sources.

Overview of the Worlds Offset Time Zones

Overview of the World's Offset Time Zones While most of the world is familiar with time zones that differ in increments of an hour, there are many places in the world that use offset time zones. These time zones are offset by a half-hour or even fifteen minutes off of the standard twenty four time zones of the world. The twenty four time zones of the world are based on fifteen degree increments of longitude. This is so because the earth takes twenty four hours to rotate and there are 360 degrees of longitude, so 360 divided by 24 equals 15. Thus, in one hour the sun moves across fifteen degrees of longitude. The offset time zones of the world were designed to better coordinate noon as the point in the day when the sun is at its highest point in the sky. India, the worlds second most populous country utilizes an offset time zone. India is a half-hour ahead of Pakistan to the west and a half-hour behind Bangladesh to the east. Iran is a half-hour ahead of its western neighbor Iraq while Afghanistan, just east of Iran, is an hour ahead of Iran but is a half-hour behind neighboring countries such as Turkmenistan and Pakistan. Australias Northern Territory and South Australia are offset in the Australian Central Standard Time zone. These central portions of the country are offset by being a half-hour behind the east (Australian Eastern Standard Time) coast but an hour and a half ahead of the state of Western Australia (Australian Western Standard Time). In Canada, much of the province of Newfoundland and Labrador are in the Newfoundland Standard Time (NST) zone, which is a half-hour ahead of Atlantic Standard Time (AST). The island of Newfoundland and southeastern Labrador are in NST while the remainder of Labrador along with neighboring provinces New Brunswick, Prince Edward Island, and Nova Scotia lie in AST. Venezuelas offset time zone was established by President Hugo Chavez in late 2007. Venezuelas offset time zone makes it a half hour earlier than Guyana to the east and a half hour later than Colombia to the west. One of the most unusual time zone offsets is Nepal, which is fifteen minutes behind neighboring Bangladesh, which is on a standard time zone. Nearby Myanmar (Burma), is a half-hour ahead of Bangladesh but an hour ahead of offset India. The Australian territory of the Cocos Islands shares the time zone of Myanmar. The islands of Marquesas in French Polynesia are also offset and are a half-hour ahead of the rest of French Polynesia. Use the Elsewhere on the Web links associated with this article to explore more about offset time zones, including maps.

Gangs in Canada Essay Example | Topics and Well Written Essays - 1000 words

Gangs in Canada - Essay Example Further, Carrington presents an analysis of data that suggests that gang participation and indeed, group participation in crime if relatively low in Canada. One of the critique's that will be raised in relation to Carrington's argument, is that he does not take into consideration the relatively low amount of gun crime in Canada. Therefore, the hypothesis that will be pursued, will ask, is there a correlation or causal relationship between (a) strict gun laws and little gun manufacturing, (b) a low incidence of violent gun crime, and finally, (c) the relatively low-incidence of gang crime in Canada? Carrington establishes a number of important conclusions in his study titled: â€Å"Group crime in Canada† (2002), is that relative to the past and relative to other geographical locations, gang-related crime is low in Canada. Before addressing how he approaches the causes of gang and group crime, some remarks on the methodology and data used by Carrington. One of the more important methodological concerns, regards where the data comes from that leads Carrington to the conclusions that he makes. The data collection for Carrington's analysis, comes from the UCR2 data-set which is compiled by the Canadian Centre for Justice Statistics [Carrington, 2002]. ... Carrington points out that the total amount of possible crimes that his sample set covers, is actually only â€Å"14 percent† [Carrington, 2002] of the total crimes. Further, and as he notes in the end-notes, the sample is of course, only the crimes for which an allegation or a conviction was made [Carrington, 2002]. In other words, he is acknowledging there is a limitation with regard to focusing only on convictions, and therefore, also includes allegations, the author is acknowledging that this is not capturing the entire picture. Unquestionably, the crime that goes undetected is not captured in Carrington's data, and this is one of the problems that he openly acknowledges. Further, Carrington also points out that there is a limitation because the data only amounts to 14 percent of the total crimes that have occurred between 1992 and 1999. Among the 21 categories of crime that Carrington presents, he points out that â€Å"24 percent of offenders in the present sample offend ed with identified accomplices† [Carrington, 2002]. Further, this is not only a low number in contrast to the total amount of data collected in the 21 categories of crime, it is also a number that is low in relation to past statistics but also very different across geographical divides. The general areas examined, include Gender, Age, type of Crime, which includes how â€Å"serious† [Carrington, 2002] , and finally, the â€Å"degree of harm† [Carrington, 2002] caused by the crime. As Carrington points out, the degree of harm is actually the determining factor for how â€Å"serious† the crime is. Which is why it is being mentioned here as a sub-group or sub-category of information that is presented by Carrington. As mentioned in the introduction, one of the short-comings of Carrington's

Debate on CSR related issues Coursework Example | Topics and Well Written Essays - 500 words

Debate on CSR related issues - Coursework Example (Steven, 2003). The responsibilities of businesses are limited to making profits for the initiators or owners of the business. Profit earned from the business is a reward to the risk takers and is used either as income to the owner or it is used to improve their standard of living. The thoughts of businesses having a social responsibility are uncalled for since it is only people who have duties to perform or attend to. This can be loosely translated to mean that it is only people who have social responsibilities to look after. Businesses are artificial persons and in this sense, may have artificial responsibilities that cannot be in any way linked to or associated with the owners of the business (The New York Times, 1970). Persons are responsible at individual level and not the business as a whole, therefore if one was to categorize responsibility in its measure; then it would have to be at individual level and not as cooperate or as a business entity. Business entities are established with goals and objectives and among the most common objective is to increase market share which directly translates to increased profits except for entities or organizations started with the aim of providing community services such as community hospitals and schools (Sullivan & Steven, 2007). The primary responsibility of any cooperate institution to maximize the potential for the value of their product, and this translates into increased customer preference hence increased profits. The business entity will, therefore, have a primary responsibility of maximizing sales through different approaches such as advertising or packaging and these approaches will be aimed at increasing the profit margin. Social responsibilities on the other hand are initiatives related to employment creation, reducing or eliminating discrimination based on race, cultures, religion, ethnicity, among other factors and controlling environmental pollution (The New York Times, 1970). Individual associates

Coach Inc. Essay Example for Free

Coach Inc. Essay Coach Inc. in 2012: Its Strategy in the â€Å"Accessible† Luxury Goods Market Coach was founded in 1941 when Miles Cahn, a New York City leather artisan began producing leader handbags. In 1981, Coach was able to grow at a steady rate by setting prices about 50% lower than those of more luxurious brands, adding new models, and establishing accounts with retailers such as Bloomingdale’s and Saks Fifth Avenue. After 44 years of family management, Coach was sold to diversified food and consumers goods producers, Sara Lee. The company continued to build a strong reputation for long-lasting, classic handbag. By the mid-1990s Coach’s performance began to decline as consumers developed a stronger preference for stylish French and Italian designer brands. In order to solve the problem, in 1996, Coach hired a new creative director and began to conduct the extensive customer surveys and focus groups to ask customers about styling, comfort, and functionality preferences. By 2000, the changes to Coach’s strategy and operation allowed the brand to build a sizeable lead in the â€Å"accessible luxury† segment of the leather handbags and accessories industry and made it a solid performer in Sara Lee’s business lineup. At the last quarter of 2000, Sara Lee management elected to spin off Coach through an IPO. After that, Coach Inc.’s financial result and stock price performance proved to be stellar, as its quadrupled growth in annual sales reach $4.2 billion in 2012. As coach was evolving more of a global growth-oriented in 2012, it was believed that the key growth initiatives was stores expansion in the U.S, Japan, Hong Kong, and mainland of China. In addition, Coach was considering expanding to the European and North America market but the threats from the existing prestigious brand are too strong. Coach was also racing to build brand loyalty in China, India, and other developing countries. These strategies are the tools to boost Coach’s profit margin and stabilize its stock which fell by nearly $20 in the first six months of 2012. Coach Inc. – Internal Analysis SWOT analysis: Identifying Strength and Weakness Strength The quality of the product is equal with the rivals, but Coach can sell it with 50% lower price. The product is distinctive, easily recognizable, extremely well made, and provided with excellent value Excellent service for  its customer: Coach replace damage handbag regardless the age of the bag Weakness The model of the product can be easily imitated The fact that the share price of coach is declining in the beginning of 2012 showed us that this company is vulnerable toward economic condition Competitive Advantage and Core Competencies: Resource Based View A company’s resources and capabilities represent its competitive assets and are big determinants of its competitiveness and ability to succeed in the marketplace. Resource Based-View should rely on: (Thompson, Peteraf, Gamble, Strickland III, 2014) Tangible asset: Coach has many stores around the world, Coach is flexible in terms of sourcing, it have a good control and research and development system Intangible asset: Coach has really good reputation, Women‘s Wear Daily survey stated that Coach quality, styling, and value mix is really powerful. In 2014, Coach Inc. became one of 100 most valuable brands in the world by Forbes. (Forbes.com, 2015). Coach Inc. also has a really good partnership in term of product manufacturing with China, Vendors in Vietnam and India, and also product development in Hong Kong, China, South Korea, also India and Vietnam. Those two kind of assets must be: (Jurevicius, 2013) Heterogeneous: Coach has different bundle of resources that make it different from the other. It have good knowledge in term of consumer preference, it have a good manufacturing and product development contract with outsourcing company Immobile: Coach’s resources and capabilities will stay in the company for quite a long time. Coach brand reputation and good relationship with outsourcing companies will create good core competencies for Coach Inc. Value Chain Analysis Primary Activities Supply Chain Management: Coach’s procurement process only selected the highest quality of leather. Operations: The operation process of Coach’s product is based on its sourcing agreement with quality offshore manufacturers, this contract help Coach in building reputation for high quality and value. Distribution: Coach’s channel distribution involved direct to consumer channels and indirect channels. Direct channels included  full-price stores in the U.S, internet sales, catalog sales, and stores in both China and Japan. Indirect sales included wholesale account with department stores in the U.S and other international market. Sales and Marketing: Monthly product launches to make purchase in regular basis to increase the frequency of consumer visit. The full-price stores’ designed to show luxury image, so it enhance the brand awareness to grow market share. In marketing, Coach communicates with customers through wide range of direct marketing activities including email, website, catalogs, and brochures. Service: Coach provides service to its customers by refurbish or replace damaged handbag regardless of the age of the bag. In peak shopping periods Coach provide additional store employees to ensure customers’ satisfaction. Company allow customers to have special request service as they are allowed to order merchandise for home delivery if particular handbag not available in the store Supporting Activities Product RD, Technology, and Systems Development: Coach is doing major consumer research quarterly to define product trends, selection, and consumer desires. Human Resource Management: Coach provides its store employees with regular customer service training programs. General Administration: Coach is forming collaboration with offshore manufacturers with 40 suppliers in 15 countries. It allows Coach to maintain sizeable pricing advantage relative to other luxury hand bag brands. VRIO Approach Is the resource â€Å"valuable†? Coach has very valuable resources. It has many stores around the world; it has a good relationship with offshore manufacturers so Coach can keep competitive in term of price. Coach also a brand with a good reputation. Is the resource â€Å"rare†? A reputation is not something that easily obtained by a brand. Having a reputation of the world’s most valuable brand give Coach a good competitive advantage in this industry. Is the resource â€Å"imitable†? Coach is having a valuable research about its partnership with offshore manufactures, it something that can be imitated by the competitors, but to imitate something like this will take a really long time, difficult, and costly. Is the resource â€Å"organized to capture value†? Coach’s products give value to middle income woman to feel the experience of having luxury brand. Conclusion and Recommendation To conclude based on the RBV, VRIO, and value chain analysis, Coach Inc. has already the competitive advantage that can help it to sustain in this industry. But as Coach Inc. want to penetrate to European and North America market, I recommend it to elaborate more strategy of differentiation, because many luxury brand in Europe and North America can provide the same price as Coach did. The differentiation can be in term of value given to the customers, so Coach will not be considered as luxury brand only but also something that give impression to its customers. Bibliography The Worlds Most valuable Brand. (2015). Retrieved March 8, 2015, from Forbes: http://www.forbes.com/powerful-brands/list/ Jurevicius, O. (2013, October 14). Resource Based View. Retrieved March 8, 2015, from Strategic Management Insight: http://www.strategicmanagementinsight.com/topics/resource-based-view.html Thompson, A. A., Peteraf, M. A., Gamble, J. E., Strickland III, A. J. (2014). Crafting and Executing Strategy The Quest for Competitive Advantage Concept Cases. McGrawHill Education.